

Essential AI Agent™
Bespoke Entry-Level AI Agent for Leading UK SMEs
Today’s users expect instant, intelligent responses from credible brands online. Say goodbye to static websites and forms with a 24hr response time. Bring your website to life with the Essential AI Agent. Welcome the team member who never sleeps. This is the next natural step in your website growth strategy. Don’t get left behind.




Page Contents:
- AI Agent Purpose
- Pricing & Timeline
- Core Package Details
- Monthly Management Plan
- Scaling Opportunities
- Frequently Asked Questions
- Agreement Terms
- Proceed to Checkout



This is not a trend. It’s the new baseline for online success.
Purpose – What is this agent designed to do?
- Capture and qualify leads automatically, 24/7
- Engage and respond instantly to every visitor
- Increase conversion from website visitors
- Handle repetitive enquiries without staff involvement
- Reduce admin time and missed opportunities
Pricing – How much will it cost to launch?
- One-Off Build & Setup – £4,950 (payable in two instalments)
- Monthly Management – £395 (includes platform costs and up to 15,000 credits per month)
- Tailored Agentic AI systems are also available based on client needs
Timeline – How long will it take to build?
- 40-60 Days (from start to launch)


What’s included?
Core Package Details:
AI Agent Planning
AI Agent Roadmap / Strategy Phase includes:
- AI Agent Roadmap / Strategy (10-15 pages) [Strategy detailing goals, audience, tone of voice, intents…]
AI Agent Build
Core system design includes:
- 3 Core Intents / Key Objectives [Apply for quote, qualify leads, book a consultation, etc]
- 3 Conversation Flows [Max 20 Nodes each]
- Up to 15 Data Capture Points [Name, email, phone, job details, etc]
- 3 Human Handover Options [Via Message/Callback or Direct Link Only]
Live Chat Activation (LLM)
AI Agent intelligence and knowledge setup includes:
- 2 Knowledge Bases [Website (no page limits) + 50 Q&A]
- 1 Connected LLM + Fallback [GPT-4o-mini] for smart, natural replies
- Large Language Model (LLM) Training [Maximum 50 instructions]
- Response Time Guarantee [Replies within seconds 24/7]
AI Agent Pre-Launch Preparation
Testing & optimisation includes:
- Live Password-Protected Prototype of your AI Agent Pre-Launch [Receive a link to test your agent]
- x50 Scripted Tests for 95% Intent Accuracy [If your agent does not reach 95% intent accuracy before launch, we will continue optimisation at no additional cost until it does.]
AI Agent – Going Live!
Deployment of AI Agent on website includes:
- GDPR & data handling setup [Tailored statement included]
- Website deployment & agent launch [Go-live configuration – website only]
- 30-Day Quality Assurance Guarantee Included
Monthly Management Plan:
Without ongoing monitoring, AI performance can degrade over time due to changes in user behaviour, website updates or data inputs. Keep your Agent stable, accurate and free from issues.
Conversation Flow Updates
- Review all active conversations / Identify any obvious misunderstandings
- Fix small wording issues or misfires
Accuracy & Behaviour Check
- Ensure the agent still responds correctly to the 3 supported intents
- Check fallbacks aren’t triggering too often
Basic System Check
- Confirm the website widget is working fully
- Make sure the LLM is stable and responds properly
GDPR & Data Privacy
Basic compliance checks include:
- Data Capture & Retention [Ensure no unexpected or unnecessary personal data is being collected and stored. Conversations should auto-delete or follow the correct retention period.]
- Consent & Transparency Check [Ensure the agent always clarifies when it collects personal data, how it is used, and that the privacy message within the agent is visible.]
- Channel & Form Compliance [Check settings for compliant data handling. Ensure form submissions or email captures are transferred securely. Validate HTTPS/SSL and secure endpoints.]
- Policy Verification [Verify the short privacy/GDPR statement included with the Essential AI Agent package. Make small wording updates if needed.]
- Integration Safety Check [Ensure integrated forms or emails don’t expose personal data. Check basic webhook endpoints are properly formatted and secure.]
Small Fixes
- Resolve small errors or broken replies / Tidy minor logic issues
- Fix low-effort updates within the single flow
Feedback
- Monthly performance report + optimisation recommendations
Scaling Opportunities
Once you have experienced the Essential AI Agent, the growth opportunities are many. A few examples below (not included in this package):
Multi-Channel Agent Deployment
Extend your AI Agent beyond your website with WhatsApp Business integration, including setup, workflow configuration, compliance checks and live testing. Additional channels, such as Instagram, Facebook Messenger, SMS and CRM platforms, can also be connected via API as optional upgrades.
Agent-to-Human Handover
Systems are designed so that your AI Agent can instantly recognise when the user requires human assistance and transfer the conversation to the appropriate staff member while preserving the full conversation history.
Includes:
- Smart handover triggers based on customer requests or custom rules
- Full conversation history and customer context transfer
- Routing to channels such as WhatsApp, email, etc
- Team notifications for incoming handovers
- Basic handover reporting and tracking
Advanced Upgrades:
- Multi-level escalation paths (e.g. Support → Specialist → Manager)
- Live chat handovers within the same conversation
- CRM and helpdesk integrations with automatic ticket creation
- Advanced analytics and performance reporting
- Custom routing logic based on departments, teams or enquiry types
Add an AI Agent (Team Expansion)
Expand your AI ecosystem by creating additional specialised agents for different departments/functions within your business. Each agent is trained and configured independently to handle its own roles and workflows:
Examples:
- Accounting & Finance Agent (invoices, payment queries, reporting)
- Customer Complaints & Resolution Agent (issue handling, escalation flows)
- Customer Service Agent (general enquiries, support requests)
- Sales Qualification Agent (lead screening, booking, objections handling)
- Internal Operations Agent (HR, SOPs, internal requests)
Further, more complex agent add-ons:
- Multi-Agent Coordination Setup (agents communicating with each other)
- Advanced Workflow Automation between departments
- Monthly optimisation & performance tuning per agent
- Ongoing knowledge base updates and retraining
- Analytics dashboard per agent (performance, resolution rates, etc.)
CRM Integration & Automation
Connect your AI Agent to your CRM and business tools so it can automatically capture leads, book appointments, send enquiries, update customer records and trigger follow-up actions without manual input.
Includes:
- CRM integration with automatic syncing of leads, contacts and conversation data
- Custom sales pipelines, follow-up sequences and nurture workflows
- Team notifications, task automation, reporting dashboards and performance tracking
Multi-Language Agent Upgrade
Expand your existing AI Agent to communicate with customers in additional languages, helping you provide a more personalised experience and support a wider audience across multiple regions and markets.
Includes:
- Addition of One Additional Language to Existing AI Agent
- Translation and Adaptation of Core Agent Instructions
- Multi-Language User Detection and Response Configuration
- Testing and Optimisation Across Selected Languages
Additional Languages: Each additional language is charged separately and quoted based on project requirements.
Transfer Agent Ownership
After launch, the AI Agent will remain hosted in my Voiceflow workspace for seamless ongoing management and maintenance. Should you wish to transfer ownership to your own Voiceflow account, a one-time transfer and setup fee will apply (250 GBP).
Includes:
- Full AI Agent Ownership Transfer to Client [Requires client to set up Voiceflow account]
- Professional Handover Agreement [Including all settings and access details]
Optional Training Plans for In-House Teams:
Staff Training Manual or Seminar [For clients preferring to manage their Agent in-house]


Frequently Asked Questions
AI Agents vs Chatbots
What’s the difference between an AI agent and a website chatbot?
A website chatbot typically follows scripts and limited responses. An AI agent is far more advanced; it understands intent, responds naturally and adapts in real time. For UK SMEs, this means better conversations, stronger engagement and more qualified leads from website traffic.
Are AI agents better than chatbots for lead generation?
Yes. AI agents engage visitors instantly, ask relevant questions and guide them toward action. Unlike basic chatbots, they don’t rely on rigid flows. Custom AI Agents create friendly, natural conversations.
Why are UK SMEs switching from chatbots to AI agents?
Because traditional chatbots come across as robotic, unfriendly, impersonal, and miss opportunities. AI agents respond instantly, qualify leads and operate 24/7, helping businesses turn more traffic into customers.
Lead Generation & Conversions
How does an AI agent capture more website leads?
An AI agent engages visitors the moment they land on your site, asks intelligent questions and captures key details. Say goodbye to lengthy, time-wasting calls and website forms with a 24-hour response time.
Can an AI agent replace website forms?
Yes. AI agents turn static forms into conversations. Instead of filling out fields, visitors interact naturally — which increases engagement and lead conversion rates.
Should an AI agent increase my website conversions?
Yes, provided you generate the traffic, your AI Agent takes over when they arrive on site. Instant responses, guided conversations and reduced friction all contribute to higher conversion rates and more qualified enquiries. Even if you don’t win the lead, you may collect useful data that can be used in retargeting later.
Why do most websites lose leads?
Because they don’t respond instantly. Visitors arrive with intent, but without engagement, they leave. AI agents solve this by starting conversations immediately and providing instant value to any website visitor.
Who owns my AI agent?
The AI Agent is initially deployed and maintained within a managed workspace, ensuring stability, performance and continuous optimisation. Should you wish to bring the agent fully in-house, a seamless transfer can be arranged. This will require you to set up your own Voiceflow account, after which the agent will be migrated and configured for a one-time fee of £250. For teams looking to take full control, an optional training package is available—delivered either as a tailored live session or comprehensive PDF guidelines—equipping your team to confidently manage and optimise the AI Agent internally.
Security & Compliance
Are AI agents GDPR-compliant for UK businesses?
Yes. AI agents are built in line with GDPR and relevant data protection regulations, ensuring secure handling, storage and use of data.
Is my data secure with an AI agent?
Yes. All data is securely managed and protected. Your business and customer information remains confidential and is never shared without your consent.



Agreement Terms
These terms govern the development, deployment & management of your Essential AI Agent.
Scope of Work
I will deliver the AI Agent described in this document, including planning, development, testing, launch and ongoing management. Any work outside the agreed scope may result in additional fees.
Development Fees & Payment Terms
The development fee is £4,950, payable in two instalments of 60% and 40%. Invoices must be paid within the stated payment period. Development fees are non-refundable once work commences.
Monthly Management Service
The £395 monthly management fee applies after the 30-Day Quality Assurance Guarantee. Major changes, new flows or integrations are excluded. Services require 30 days’ notice to cancel or £250 for full in-house transfer and setup.
Client Responsibilities
To help keep on schedule, you agree to provide accurate information, timely feedback, approvals, website access, and any other resources required for development and launch. Delays may affect timelines. Where third-party providers, web developers, hosting companies or software platforms are involved, you remain responsible for obtaining any permission, access or cooperation required for the deployment and operation of your AI Agent.
Timelines
Any timeline provided is an estimate. While I will make every reasonable effort to meet projected launch dates, I cannot guarantee delivery dates where delays arise from client responses, third-party providers, technical limitations or circumstances beyond my control.
30-Day Quality Assurance Guarantee
The Guarantee period begins the day after launch. During this period, I will investigate and correct faults or functionality issues directly related to the agreed-upon build at no added charge. The guarantee does not cover new feature requests, additional integrations, business model changes or modifications outside the original scope of work.
Data Ownership & Confidentiality
- You retain full ownership of all customer data, business information, analytics, conversation histories, leads and content supplied to or generated through your AI Agent.
- I will treat private information as confidential and not disclose it to a third party except if required by law, necessary to deliver the agreed service, or authorised by you in writing.
- You are responsible for ensuring that any data, content or materials you provide for use within your AI Agent are accurate, lawful and compliant with data protection regulations.
- I will take reasonable measures to protect your information and work only with reputable technology providers. However, no online platform, software provider, hosting environment or data transmission method can guarantee absolute security, uninterrupted availability or protection against all cyber threats.
- You acknowledge that your AI Agent may rely on third-party platforms, including Voiceflow, AI model providers, website hosting providers, integrations and communication services. These providers operate under their own terms, privacy policies, security standards, and service levels outside my control.
- Voiceflow, AI model providers and other connected platforms act solely as service providers and do not obtain ownership of your business data. I cannot accept liability for service interruptions, data loss, security incidents, policy changes, pricing changes or platform failures caused by third-party providers.
- Upon termination of service, you will continue to retain ownership of your business data, subject to the retention policies and technical limitations of any connected platforms.
- Except in cases of wilful misconduct or gross negligence, I shall not be liable for any loss, corruption, unauthorised access, disclosure or deletion of data resulting from third-party systems, platform failures, user actions or circumstances beyond my control.
Performance Disclaimer
While I will apply reasonable skill, care and professional judgement, I cannot guarantee specific outcomes, lead generation, conversions, revenue increases, customer engagement improvements or any other commercial results. AI technology is continually evolving and may occasionally generate inaccurate or unexpected responses despite testing and optimisation.
Limitation of Liability
I shall not be liable for indirect, consequential, incidental or business-related losses, including loss of profits, revenue, opportunities, data, reputation or goodwill arising from the use of the AI Agent. My total liability in relation to any claim shall not exceed the amount paid by you for the services provided.


Secure your Essential AI Agent™
🛒 Limited Availability for 2026. Buy Yours Today.
Flexible Cancellation Terms
Development fees are non-refundable once work commences due to allocated resources. Monthly services may be cancelled with 30 days’ notice.
Pay Deposit to Secure your Essential AI Agent
- Payment of the deposit – £2,970 (60% of £4,950) – constitutes acceptance of the proposal, payment plan, and Agreement Terms displayed on this page.
- Once payment is received, I’ll be in touch with your appointed representative and provide a checklist of the information needed to create your Essential AI Roadmap / Strategy. Development slots are allocated on a first-come, first-served basis.
Every day you wait, you lose potential customers. Your competitors are already responding instantly.
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